The Power Of Article Marketing: A Call To Action Writing an article without a call to action is like leading a horse to water and....well, you know the rest. A call to action is an integral .....
If you run a company making electronics, you wouldn't want to write articles about surfboards. The relevance of your topic is imperative to your article marketing campaign. If your message isn't on point in every single article you write and submit, then you are wasting your time.
This doesn�t mean you can't be creative and think outside of the box. Actually, that is exactly what you should do. Showing people alternative uses for your product or services are a great way to show yourself to be an expert. This creativity will foster excitement and create buzz about your company. And the more publicity you get, the better your campaign pays off. So what are some great ways to find relevant topics to base your articles on?
Read the news. Current events are a great way to show how your product or service solves your customer's problems. Solve a problem. This can't be stressed enough. Even if you are selling a product, what you are trying to do is create urgency and fill a need. You are selling solutions, not products. Show your customers how you can find answers for them. Use a case study. Find a satisfied customer and, with their permission, illustrate their dilemma and how your product was the answer.
If you run a company making electronics, you wouldn't want to write articles about surfboards. The relevance of your topic is imperative to your article marketing campaign. If your message isn't on point in every single article you write and submit, then you are wasting your time.
This doesn�t mean you can't be creative and think outside of the box. Actually, that is exactly what you should do. Showing people alternative uses for your product or services are a great way to show yourself to be an expert. This creativity will foster excitement and create buzz about your company. And the more publicity you get, the better your campaign pays off. So what are some great ways to find relevant topics to base your articles on?
You've spent a lot of time and effort to get .....
Read the news. Current events are a great way to show how your product or service solves your customer's problems. Solve a problem. This can't be stressed enough. Even if you are selling a product, what you are trying to do is create urgency and fill a need. You are selling solutions, not products. Show your customers how you can find answers for them. Use a case study. Find a satisfied customer and, with their permission, illustrate their dilemma and how your product was the answer.
Think about your customer. As mentioned before, always but yourself in your customer's shoes. Make sure you are giving your clients what they want, and not what you want them to have. This is the biggest mistake of every business owner. You need to know who your client really is, not who you think they are or what you want them to be.
Think outside the box. You want to carefully illustrate the link between your product or service. Be sure not to lose readers in the process. The connection should be as plain to them as it is to you. Create a survey. Survey your current customers and find out why they needed your product or service, what topics are relevant to them, and any other information they want to know. Instead of answering them directly, write some articles about it and email them a copy. Encourage them to pass them on to friends with similar needs or questions.
Chat it up. Discussion forums are great ways to find out what people want, need and are talking about. Look for popular threads and create some articles to address those issues. Don't forget to post to the thread with a link for them to read the articles on their burning questions.
Email it. Email discussion lists are similar to forums, but unlike a forum, which you log on to whenever you choose, email is delivered directly to the inboxes of potential customers everywhere. You can usually get away with much longer posts here, so go ahead and send your entire article to the whole list.
So whatever your medium, there is a way for anyone to come up with relevant topics. Once you find the actual needs of your prospects, you can deliver content targeted to fill that void for them. And that's what marketing, be it with articles or otherwise, is all about.
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� 2007 Samuel Abdullah all rights reserved
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