The Power Of Article Marketing: Relevant Topics If you run a company making electronics, you wouldn't want to write articles about surfboards. The relevance of your topic is imperative to your .....
Last time, we spoke briefly about the importance of having unique content and not copying what everyone else is doing. But we decided it�s so important that a whole section should be devoted to it.
Everyone says that knowledge is power. As a matter of fact, knowledge has become so powerful that people actually hang price tags on it and sell it. And if your content is the same as everyone else�s, you will not be viewed as an expert. Your reputation depends on having this title, as this is what will entice customers to buy from you or use your services. The same article on the same topic over and over doesn�t do anything for you.
So what are some tips and techniques you can use to make sure there isn't information everywhere on your topic? Check these out:
1.Be a spy. Read everything you can on the topic you want to write about, including from your competitors. In order to not duplicate others, you need to learn about what is out there.
2.Give it a unique spin. Covering a broad topic is too easy and is usually already out there on the web anyway. If you are writing an article about in-ground pools, and someone has already written it, change you focus just a bit. Try adding a fun element, like �Ten ways getting an in-ground pool make you the talk of the town." While this is a little long for an actual title, you get the point.
3.Use numbers, specific facts and action items in your title to draw readers in. The example above uses the number 10 to tell you how many distinct pieces of information you can glean from the article before even reading it. Action items give your potential customers things they can do to improve a specific situation. Copywriters are famous for putting action items in their headlines. "Five Ways to Reduce Overhead for Your Ebay Business" is a specific, concrete title that includes the number five as well as telling the reader exactly what the article will teach them to do. This keeps people who are not good prospects from wasting their time reading it.
4.Think like your customer. If you are your customer, what would you like to see? Maybe they need to hire someone for a specific service, but don't know what to look for. An article telling them how to do just that might make them hire you! Solving problems is a big part of article marketing. If you can solve a customer's problem with a well-written article, you are three steps closer to making a sale.
5.Reveal new information. If a new study in your industry surfaces, be the first to write about it. Any new developments or information reported by you first will give you an edge over the competition. This further boosts your reputation as an expert and helps your potential customers remember you when it comes time to buy.
The Power Of Article Marketing: A Call To Action Writing an article without a call to action is like leading a horse to water and....well, you know the rest. A call to action is an integral .....
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